Well, for all the obvious reasons.

If you love carbonation, but don't love all of the artificial ingredients, high fructose corn syrup and/or artificial sweeteners that you usually find in carbonated soft drinks, it's time to Switch things up. The Switch is a great tasting healthy alternative to soda. The Switch is 100% Juice that is carbonated. It has all of the flavor and refreshment you crave, without any mystery ingredients.

In 2001 a guy named Mike Gilbert had a bottle of juice and a dream. Okay, it wasn't quite that dramatic, but here's the real deal. Mike was a health enthusiast who exercised everyday and regularly drank orange juice to replace the vital hydration and nutrients he lost during his work out. But Mike found regular orange juice a little dull, so he always mixed it with sparkling water to make it more thirst quenching and enjoyable. One day sitting in the parking lot of his gym, while mixing his juice and sparkling water, he spilled it all over his lap. Why he wondered did he have to go through this ritual everyday? Why doesn't anyone make a carbonated 100% juice?? With little more than a dollar and a dream (hey, that sounds a bit familiar) and dogged determination, Mike decided to do it himself....and that was the beginning of The Switch.

Mike is an inventor at heart, and moved on to new projects several years ago. But if you want to know more about his entrepreneurial spirit and the beginning of The Switch, you can read it all in his book The Switch Effect, a real life example of how to become an entrepreneur.

We are a handful of people who have a passion for making great tasting better for you beverages. The Switch is a phenomenal liquid that is based on an outstanding concept. Our mission is to make this great tasting healthy alternative available anywhere thirsty consumers are.

iPhoneTM is a trademark of Apple Computer Corporation which is not a sponsor of nor does it endorse this promotion or The Switch or its products.